Prior to founding Impact Gel Matthew Kriesel formed the MATTEC Corporation with Richard Childress, an owner of multiple race teams.  MATTEC Corp. developed a head and neck restraint system known as the Hutchen’s Device.  Today, this device and its hybrids are well known and respected in the world of racing.  Matt went on to invent the Impact Gel compound but remained affiliated with NASCAR.  In 2000, when Geoff Bodine was involved in a very serious accident at the Daytona 500, he credited the gel (which was inserted into areas of his seat) for saving him from severe injury.

Impact Gel Corporation was formally founded in 2002.
From inception, the Company worked to refine its gel formulation and experimented with specific product applications for the gel.

The Impact Gel office is located in West Salem, Wisconsin just outside of the city of La Crosse.  The company’s product development and manufacturing facility is located in Melrose, Wisconsin,  a short distance from the office site.